Women’s Institute for Family Health
Philadelphia communities’ trusted home for mental health therapy, and recovery from addiction.
Brandpeople partnered with Women’s Institute to refresh the agency’s brand presence.
Women’s Institute for Family Health plays a vital healing role in Philadelphia’s underserved communities. Working with brandpeople, the Institute refreshed its brand from the ground up—updating its corporate identity, visual language, brand voice, and website.
Brandpeople supported this work with a comprehensive competitive landscape analysis, guiding both the logo study and brand voice development. The final logo form suggests curved palms nesting together, symbolizing care, protection, and mutual support.
